Adamo Crew
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sports | activewear design
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Adamo Crew is a running and triathlon team designed for athletes who seek performance and excellence. They focus on creating a community dedicated to training together and having fun while representing their team in races worldwide.
For the 2024 season, DDR – Studio created a collection of activewear that features a cutting-edge and avant-garde design merging athletic functionality with high-fashion aesthetics.
Moodboard
Over the past decade, athletic apparel has evolved beyond pure performance. What was once driven almost entirely by function now sits at the intersection of sport, streetwear, and high fashion where aesthetics are just as important as performance itself.
With Adamo, I wanted to explore this shift within triathlon. Inspired by fashion houses, the goal was to move away from the overly technical look that dominates the category and introduce a more fashion-forward visual language. The intention was to create pieces that allow Adamo members to stand out not only for how they perform, but for how they express themselves through style.
Competition Trisuit
Cycling Jersey & Bib Shorts
Packaging
Adamo is an extremely experience oriented brand. In the same way that their uniforms are custom made for everyone on the team, delivering them is should also be a worthy experience.
We created boxes for delivering trisuits, the ultimate piece that represent the team, as well as boxes for training uniforms such as cycling kits.
Mobile App
