Hi, I’m Daniela, multidisciplinary Designer‍ ‍& Creative with a strong focus on experiential‍ ‍&‍ ‍human-centered design.

Design for humans, by humans.

Manifesto

PRIMARY FOCUS

Driven by curiosity, movement, and human connection, I like to approach every project through the lens of human behavior.

My work centers around real-world experiences, physical spaces, and brands that encourage people to engage with one another in meaningful ways, fostering presence, conversation, and interactions beyond the screen.

I enjoy collaborating with teams across sports, wellness, hospitality, and live events where I can create work that feels culturally aligned, and capable of shaping how people connect.

B A C K G R O U N D

  • Creative Consulting & Freelance

    Barcelona, Mexico, USA (2022 - Present)
    Creative direction, event visual identity focused on venue branding, wayfinding systems, signage design, spatial graphics, production coordination, and on-site installation supervision for international sporting events and hospitality experiences.

    CA Sports Marketing by Havas Play - Lead Designer

    Barcelona (2023–2026)
    Led creative direction and design in sports marketing, brand activations, retail environments, sponsorship campaigns, and large-scale events. Work included branding, spatial design, production management, and experiential design for international brands and sporting organizations.


    Alive Entertainment - Creative Director

    Mexico City (2022–2024)
    Directed branding, creative strategy, and event design for sports, hospitality, and entertainment experiences, with a focus on premium guest experiences and large-scale event production.

    The Keenfolks - Junior Designer

    Mexico City (2020 - 2022)
    Worked across branding, advertising campaigns, packaging, digital content, and social media design for regional and international consumer brands.


  • UNISPORT, Barcelona - 2024

    MBA Sports Management

    Tec de Monterrey, Mexico City - 2020

    Full-time MBA

    Parsons: The New School for Design, NYC - 2017

    BFA Product Design & Communication Design

  • Design

    Illustrator
    Photoshop
    InDesign
    After Effects
    XD

    AI

    Gemini
    Chat GPT
    Nanobanana
    Claude

    Soft Skills

    Experiential Design
    Event Operations Awareness
    Problem Solving Under Pressure Production and printing

  • Spanish - Native

    English - Native

    French - Comprehensive

    Catalan - Comprehensive

  • Im and avid sports enthusiast, and every time I can, I like to participate in athletic events around the world.

    Here is a list of finish lines I have crossed :

    • Barcelona Marathon 2026

    • Titan Desert Morocco 2024

    • Ironman Copenhagen 140.6

    • 4x Ironman 70.3

    • 5x L’Etape by Tour de France

    • 12x Half Marathons

    • 1x Open Water Swim relay 35k