Rilastil x FCB Women’s
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brand activation | skin care
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Rilastil, in its bid to lead the future of dermatology, has partnered with FC Barcelona, which is paving new paths in women’s football.
To activate the brand, we designed interactive billboards with product sampling for the Johan Cruyff Stadium and training fields for the 2024 - 2025 season. -
Official Sponsorship Agency - CA Sports Marketing
Head of Production & Design – Julieta Agero
Project Manager – Miguel Torras
Ciutat Esportiva Johan Cruyff
Located outside of the locker rooms and directly in front of the training fields in Ciutat Esportiva, the main formation center for FC Barcelona.
This billboard serves as a sampling station for players during training. Various teams have access to this station, such as Women’s teams, players from La Masia, and ocassionally the Men’s First team.
For the winter months, when daylight hours are limited, dry skin is more common. The billboard is backlit to make tester products visible during night training sessions.
Rilastil is a brand that pivots from its years of expertise in laboratory tested products. We wanted to translate this to the look and feel of the billboards.
Johan Cruyff Stadium
Located inside the Johan Cruyff Stadium, home of the Women’s FCB Team, fans can sample Rilastil products while watching the football games. Over the summer, it serves as a sunscreen station.
Mirror
Display products
Product sampling