37th America’s Cup Barcelona
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sport events | brand communication
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The 37th America’s Cup in Barcelona is one of the most prestigious sporting events in the world. Best known for its blend of elite sailing, innovation, luxury hospitality, and global brand presence, the America’s Cup attracts an international audience alongside some of the world’s leading premium sponsors and partners.
Working with CA Sports Marketing, the official sponsorship agency for the event, my role focused on the planning, branding, and installation coordination of the Race Village experience. I developed spatial renders and visual proposals for brands including CUPRA, The Coca-Cola Company, and the AC37 Club, helping shape the visual identity and guest experience across key event spaces.
I was also responsible for creating bi-weekly visitor guides for CUPRA guests, alongside supporting ongoing graphic and communication needs throughout the event lifecycle.
https://www.americascup.com/37th-americascup-barcelona -
Official Sponsorship Agency - CA Sports Marketing
Head of Production & Design – Julieta Agero
Project Manager – Raquel Casado
CUPRA x America’s Cup
For CUPRA, Global Partner of the 37th America’s Cup, I developed presentation renders for The Cube — a large-scale countdown installation that later became a live screen for race broadcasts, schedules, and scores. I also designed and adapted the visual content displayed throughout the three months of the event.
In the AC Race Village, CUPRA had one of the stands with most presence. Inside there were multiple activations for visitors such as The Cyclor, where you could try to match the force of a professional cyclor. Another activation was a touch screen where you could write your name in nautical code and have it printed on a Cupra Collection shirt.
CUPRA brought guests from all over the world to experience America’s Cup in the utmost fashion. To welcome them and guide them through the city while testing the new Cupra Terramar, we created an interactive guide with places to visit, the rules of America’s Cup, and activities.
We created a total of 17 guides in different languages for to make the guests feel as welcomed as possible.
The New Cupra Terramar
The unveiling of the New Cupra Terramar was planed around America’s Cup. Working with CA Sports, we placed two cars outside the AC37 Club.
The A37 Club is the VIP hospitality area, featuring the best views of the regattas with live comentators, food and drinks for guests.
